Senior Marketing Manager

OVERVIEW:

To build and manage all marketing plan to implementation of SMPAA.

To design, monitor, evaluate marketing plan, tactical plans to build brand awareness, brand trust, brand love.
To direct, plan and coordinate with marketing efforts (both full-time, part-time and freelancers).
To lead the planning, development and execution of all brand’s campaign activities.
To monitor and optimize budgets of MKT
To monitor and track campaigns success metrics; identity and action levers to improve performance.
To design, monitor, evaluate recruitment campaign, promotion plan to recruit students
To coordinate with Admission to track leads and support customer care services to keep retention rate
To research market, competitors, target audience insight.
To evaluate brand’s current situation, set strategies and tactics to reach target customers and win the market.

Bachelor’s degree marketing, public relations, communications, or relevant field.
Proficiency written, verbal and presentation skills in English

Have at least a Bachelor degree in Marketing / BusinessAdminstration / Communications /Branding or related fields; knowledge of music and arts is a plus.
In-depth knowledge and experience with creating strategic marketing plan, and tactical marketing plan as well, especially in the field of education.
In-depth knowledge and experience with public relation, online marketing, including social media, and content marketing.
Strong experience with online marketing (including social media, content marketing…) and offline marketing (include event, print ad, PR, OOH, KOL…)
Excellent organizational and project management skills
Good communication and interpersonal skills
Ability to quick adapt to change, can do attitude
At least 4 – 5 years of experience in a similar role
At least 3 years of experience in Education field;
Strong attention to detail to ensure accuracy;
Ability to work independently and under pressure; Ability to quickly adapt to change, even at the last minute.
Ability to quickly adapt to change, proactive, motivated, positive attitude, great team work and leader; and sense of humor;
Performs well with competing priorities, multiple projects;
Detail-oriented and strong follow-through with a collaborative working style.